Ep. 57 Upgrading Your Personal Brand
An episode of the The Unlock Lab podcast, hosted by Tosca DiMatteo, titled "Ep. 57 Upgrading Your Personal Brand" was published on May 6, 2025 and runs 32 minutes.
May 6, 2025 ·32m · The Unlock Lab
Summary
This week I talk about what it looks like to upgrade your personal brand; not just the glossy parts, but the messy, real, and deeply personal journey behind it. I share how I navigated reworking my messaging, investing in a new website and photos, and digging into the truth of who I am today as a speaker and business owner. Whether you're climbing the corporate ladder, deep in your entrepreneurial path, or thinking about your legacy, personal branding is about playing the long game, and it's one you deserve to enjoy and love. I mean - when you love you - the rest becomes magic! I'm sharing my lessons, missteps, and wins so that you can feel validated, inspired, and empowered to take the next step with your own brand.Episode Highlights:Why personal branding isn’t just for entrepreneurs, it’s essential for anyone who wants to manage their career narrative with intention and authenticity.My recent rebranding journey: from reimagining my website and getting new photos, to finding messaging that feels aligned with the next chapter of my business.Advice about trusting yourself, investing before you feel ready, and why your brand is a living, breathing reflection of your evolution.Quotables:[00:04:33]"Brands aren't static and we're constantly evolving it, and that is definitely the case for me. I'm always making updates, whether it's my bio, my descriptions on my social channels, like you name it. There is always something that I'm updating."[00:25:26]"Your personal brand is really about the long game, even if you're listening to this and you're not looking for your next opportunity, or you're not looking for your next client. Personal branding is still something to be active and proactive about because there will come a day where you will need someone to know your name."[00:26:55]"I love helping people with their brands because when we see ourselves, it makes us feel really good. It helps boost our confidence to say, right, that's what I do. That's who I am. That's what I believe in. That's the aesthetic that lights me up."Episode Sponsored by:The New Body Project (use code TOSCA to unlock a free week of unlimited classes with your trial session)Tosca’s Links and Resources:Sign up for Tosca's Newsletter: http://toscadimatteo.com/newsletterTosca’s WebsiteGet in Touch with ToscaLinkedInInstagramGiving Flowers To:Theme music by: Adrian DiMatteoPodcast edited by: Landis Podcast Editing
Episode Description
This week I talk about what it looks like to upgrade your personal brand; not just the glossy parts, but the messy, real, and deeply personal journey behind it. I share how I navigated reworking my messaging, investing in a new website and photos, and digging into the truth of who I am today as a speaker and business owner. Whether you're climbing the corporate ladder, deep in your entrepreneurial path, or thinking about your legacy, personal branding is about playing the long game, and it's one you deserve to enjoy and love. I mean - when you love you - the rest becomes magic! I'm sharing my lessons, missteps, and wins so that you can feel validated, inspired, and empowered to take the next step with your own brand.
Episode Highlights:
Why personal branding isn’t just for entrepreneurs, it’s essential for anyone who wants to manage their career narrative with intention and authenticity.
My recent rebranding journey: from reimagining my website and getting new photos, to finding messaging that feels aligned with the next chapter of my business.
Advice about trusting yourself, investing before you feel ready, and why your brand is a living, breathing reflection of your evolution.
Quotables:
[00:04:33]
"Brands aren't static and we're constantly evolving it, and that is definitely the case for me. I'm always making updates, whether it's my bio, my descriptions on my social channels, like you name it. There is always something that I'm updating."
[00:25:26]
"Your personal brand is really about the long game, even if you're listening to this and you're not looking for your next opportunity, or you're not looking for your next client. Personal branding is still something to be active and proactive about because there will come a day where you will need someone to know your name."
[00:26:55]
"I love helping people with their brands because when we see ourselves, it makes us feel really good. It helps boost our confidence to say, right, that's what I do. That's who I am. That's what I believe in. That's the aesthetic that lights me up."
Episode Sponsored by:
(use code TOSCA to unlock a free week of unlimited classes with your trial session)
Tosca’s Links and Resources:
Sign up for Tosca's Newsletter: http://toscadimatteo.com/newsletter
Giving Flowers To:
Theme music by: Adrian DiMatteo
Podcast edited by: Landis Podcast Editing