Ep.6- How to Set Effective Objectives for Your Key Account Plan

Although the words are sometimes used interchangeably, goals and objectives are not the same thing. In this episode, Fergal looks at the difference between goals and objectives and why it matters. He discusses the common mistakes people make when setting objectives and how to avoid these mistakes. Using real-life examples, Fergal will show you some effective (and ineffective) objectives and how to align client initiatives with your objectives so you can build stronger client relationships and bigger sales wins. Timestamps: 00:00 Recap of Episodes 2–4 02:45 The Difference Between Goals and Objectives 05:12 Common Mistakes in Objective Setting 13:39 Exercise: Identify Which Statements Are Objectives 18:00 Why It’s Important to Set Objectives 19:35 How to Create Effective Objectives Be sure to rate, subscribe, and share the podcast if you found it helpful! Download Fergal’s FREE GUIDE on how to get the revenue growth you crave and radically improve your sales velocity with these 11 practical strategies here. Learn how to boost client retention and revenue with Fergal’s Key Account Planning Workshops Connect with Fergal: Website: www.sysvelocity.com Contact: Get In Touch LinkedIn: Fergal O’Carroll