Ep. 6 - Javier Farfan - Founder, J Wolf Advisors

In this episode of Dave of the Dead, I sit down with my longtime friend and powerhouse operator Javier Farfan—an executive who's helped shape culture and commerce from the inside at places like the NFL, Roc Nation, Verizon, Walmart, and beyond. We go deep on what it really means to move at the intersection of culture, brand, and business—and how Javier has consistently stayed ahead of where the world is going, not where it's been. From building game-changing partnerships to navigating some of the biggest platforms in sports, music, and retail, this conversation is about pattern recognition, positioning, and playing the long game. We also talk about the evolution of Latino influence across major institutions, what brands still get wrong about culture, and how the next wave of operators will win by owning both distribution and narrative. Javier shares lessons from inside the rooms where billion-dollar decisions get made—and what it takes to not just get a seat at the table, but to redefine it.