EPISODE · Jan 22, 2026 · 5 MIN
Ep 6: What 100 homepages got wrong
from Heart Before Cart · host Talia Wolf
After dissecting 100 B2B homepages, Talia breaks down the 3 biggest mistakes brands are making on their homepage and the one thing they need to do, to fix it. The bottom line? It isn’t a design or UX problem, it isn’t a traffic problem - it’s a customer-centricity problem. Across industries, the same 3 problems showed up again and again: unclear or generic messaging that focuses on the company instead of the buyer, overly complicated layouts that make it hard to understand what’s being offered, and a complete lack of emotional resonance. This isn’t just a B2B problem. It’s a widespread issue that’s happening on most websites. RESOURCES→ Check out my FREE workshop: https://taliawolf.com/workshop→ Get my NEW book (Emotional Targeting): https://taliawolf.com/book
What this episode covers
After dissecting 100 B2B homepages, Talia breaks down the 3 biggest mistakes brands are making on their homepage and the one thing they need to do, to fix it. The bottom line? It isn’t a design or UX problem, it isn’t a traffic problem - it’s a customer-centricity problem. Across industries, the same 3 problems showed up again and again: unclear or generic messaging that focuses on the company instead of the buyer, overly complicated layouts that make it hard to underst...
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Ep 6: What 100 homepages got wrong
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