Ep.62 - Building a Luxury Brand & Business | The Riadh Brand

From the scratchy sheets of modest Tunisian hotel rooms to the plush comfort of world-class luxury resorts, Sir Riadh Bouaziz's journey is nothing short of epic. As the founder and CEO of RKF Luxury Linen, he transformed humble beginnings into a global empire. Today, his handcrafted linens grace over 50,000 high-end hotels and spas across more than 85 countries.An engineer turned disruptor, Riadh launched RKF in 2000 at a textile factory rooted in French tradition since 1834. He didn’t just preserve heritage, he reinvented it. With 15 exclusive patents (like DreamSoft and Timeless), 24 international awards, and an unwavering commitment to sustainability and certifications, his company stands as a hallmark of elegance, innovation, and environmental responsibility.In this episode, we unpack:This isn’t just a leader’s life story, it’s a blueprint for anyone ready to elevate tradition with boldness, defy expectations, and turn craftsmanship into worldwide impact.Follow Riadh’s work: https://www.rkf.fr/en/