Ep 65: Talking Microbrands with JP Ribeiro

SummaryIn this episode, the hosts welcome JP, a watch modder know for his YouTube channel, Dad Mods Watches and owner of Noctua Watches. They discuss their current wristwatches, delve into JP's journey into watch modding, and explore the Canadian watch scene, including the challenges and opportunities for micro brands. The conversation also touches on design philosophies and the unique aspects of Noctua Watches. In this engaging conversation, the participants explore various themes related to watchmaking, branding, and the challenges of sourcing parts. They discuss the significance of logos and branding in the watch industry, the importance of networking at events like the Vancouver Timepiece Show, and the journey from watch modding to creating a personal brand. The conversation also touches on the technical aspects of watch design, including the use of loom and the influence of iconic watches like Seiko and Sinn. Throughout, the value of communication and asking questions is emphasized as a key to success in the industry. In this engaging conversation, the hosts delve into the world of watch modding, exploring the desire for authenticity and credit in the craft. They discuss the ethical implications of brand relationships, particularly with Seiko, and the evolving landscape of automotive performance, focusing on Mazda's future and the potential of hybrid technology. The dialogue seamlessly transitions from watches to cars, highlighting the passion shared by the participants for both fields and the innovations that could shape their futures.