Ep 68: Broken Back to 66 Keys: Scaling Hotels in Durango with Jordan Malara

What if breaking your back was the best thing that ever happened to your business? When Jordan Malara's skiing accident left him bedridden, it forced him to do the one thing holding him back from massive scale: delegate. Fast forward to today—he's turned his time in the army and his short-term rental expertise into a growing boutique hotel portfolio, including one "dumpster fire" property complete with daily police visits, homeless squatters, and weed plants growing in the alleyway.In this high-energy conversation, you'll discover:The creative financing blueprint that let Jordan acquire hotels with just 10-15% down (using SBA loans + seller financing)How he added 20% revenue in 30 days using only dynamic pricing—before even closing on the propertyWhy the biggest hotel deals often look like disasters on the surface (and how to spot hidden gold)The mindset shift that transforms every business obstacle into an exciting puzzle to solveWhy surrounding yourself with the right people matters more than talent, capital, or experience"Life is about who you're becoming through the work—not just the outcome itself." - Jordan Malara