Ep 7: Social LOLs, Unfair Advantage & unsupportive friends

Welcome back to Collabsolutely, the podcast for entrepreneurs, founders, and small business owners who know business is better together. Your business besties Jacquie Hannan and Sarah Duncan are back with another dose of money, marketing, and mindset for anyone on the entrepreneurship journey.In this episode:Love It or Leave It: Serious businesses posting unserious contentFrom government departments to major airlines, brands are handing the keys to "the intern" and going viral for it. But is injecting humour into serious topics a stroke of marketing genius, or a professional misstep? We weigh in on whether your content strategy might be putting your brand at risk of becoming completely forgettable.Hot Biz Take: Understanding your unfair advantageHere's an insight that might sting: most businesses have no idea what actually sets them apart, and it's quietly costing them customers. Why is the classic USP no longer enough in 2026? What's the one thing no competitor can ever copy? And how does "skill stacking" factor into building a brand positioning that's genuinely yours? We share the framework we use with our members, plus a surprising reveal about how our own unfair advantage has been hiding in plain sight for 30 years.Send Heeeeeeelp: Why are complete strangers engaging with my business more than my friends and family?If you've ever poured your heart into a post only to be met with deafening silence from your nearest and dearest, this one's for you. We unpack the shift in social media engagement, why public likes have become surprisingly loaded, and whether the people in your phone contacts are even the audience you should be worrying about. An honest conversation every content creator, personal brand, and small business owner needs to hear.Whether you're a new entrepreneur just starting out, a founder deep in the build, or a small business owner looking for practical marketing advice, business mindset tips, and real talk about the entrepreneurship journey, this episode is for you.Subscribe, leave a review, and follow along for more. Got a question for Send Heeeeeeelp? Email us or slide into our DMs at www.instagram.com/collabsolutely_ And don't forget to sign up to the Business Growth Network with the coupon code 'COLLABSOLUTELY' for 10% off at checkout. https://www.collabsolutely.com/offers/bEgjVcNf/checkout