EPISODE · Oct 21, 2024 · 7 MIN
Ep 7 - The Discount Trap: Why Lowering Your Fees Could Cost You More
from Architects Who Win · host Rolf Louis
In this episode of Architects Who Win, Rolf Louis breaks down how offering discounts could be quietly undermining your business. If you’ve ever felt compelled to lower your fees to win a project, this episode will make you think twice. Learn how discounting sends the wrong message about your value and how to shift toward a pricing strategy that works for you and your clients. With practical tips on tiered pricing, value-based offers, and why even helping friends should reflect your value, this episode equips you to build a profitable, sustainable practice.
What this episode covers
In this episode of Architects Who Win, Rolf Louis breaks down how offering discounts could be quietly undermining your business. If you’ve ever felt compelled to lower your fees to win a project, this episode will make you think twice. Learn how discounting sends the wrong message about your value and how to shift toward a pricing strategy that works for you and your clients. With practical tips on tiered pricing, value-based offers, and why even helping friends should reflect your value, this episode equips you to build a profitable, sustainable practice.
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Ep 7 - The Discount Trap: Why Lowering Your Fees Could Cost You More
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