Ep 7 - The Pitch Slap Recovery Plan

In this episode, Angi and Holly talk about what empathetic selling looks like in fintech and why chasing an ICP just because "they have budget" is not a real strategy. They unpack what buyers inside financial institutions are worried about, the personal and reputational risk behind every decision, and why the best sellers spend more time listening than pitching. The conversation covers partnership versus vendor mindset, social selling without the pitch slap, and how empathy shows up not just in sales calls, but in hiring, onboarding, and long-term relationships. If you sell into banks or credit unions, this episode is a reminder that you are always selling to a person first, not just an institution or a budget line. Find the Supercommunicators book here: https://bookshop.org/a/121030/9780593243923 Expect straight talk, practical advice, and the occasional hair flip. If you're building, selling, or scaling in fintech and beyond, this is the GTM podcast you'll want to listen to. Sell it. Keep it. Grow it.