Ep 7: Why we trust strangers online more than brands episode artwork

EPISODE · Feb 2, 2026 · 8 MIN

Ep 7: Why we trust strangers online more than brands

from Heart Before Cart · host Talia Wolf

Hundreds of cognitive biases affect your customers’ buying decisions, often without us even noticing.In this episode, Talia dives into one of the most common and powerful of them all: The bandwagon effect, and explains how you can leverage it ethically in your marketing to help buyers feel safer choosing you.RESOURCES→ Check out my FREE workshop: https://taliawolf.com/workshop→ Get my NEW book (Emotional Targeting): https://taliawolf.com/book

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Ep 7: Why we trust strangers online more than brands

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Frequently Asked Questions

How long is this episode of Heart Before Cart?

This episode is 8 minutes long.

When was this Heart Before Cart episode published?

This episode was published on February 2, 2026.

What is this episode about?

Hundreds of cognitive biases affect your customers’ buying decisions, often without us even noticing.In this episode, Talia dives into one of the most common and powerful of them all: The bandwagon effect, and explains how you can leverage it...

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