EPISODE · Feb 2, 2026 · 8 MIN
Ep 7: Why we trust strangers online more than brands
from Heart Before Cart · host Talia Wolf
Hundreds of cognitive biases affect your customers’ buying decisions, often without us even noticing.In this episode, Talia dives into one of the most common and powerful of them all: The bandwagon effect, and explains how you can leverage it ethically in your marketing to help buyers feel safer choosing you.RESOURCES→ Check out my FREE workshop: https://taliawolf.com/workshop→ Get my NEW book (Emotional Targeting): https://taliawolf.com/book
What this episode covers
Hundreds of cognitive biases affect your customers’ buying decisions, often without us even noticing. In this episode, Talia dives into one of the most common and powerful of them all: The bandwagon effect, and explains how you can leverage it ethically in your marketing to help buyers feel safer choosing you. RESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): https://taliawolf.com/book
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Ep 7: Why we trust strangers online more than brands
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