Ep 74 - Supporting Parents in a Changing World

In this episode Erin Thomas Wong speaks with Katherine Whitby, a Paediatric Nurse, Health Visitor and Maternal Wellbeing Practitioner, about the challenges new parents face in today's world. They discuss the importance of providing emotional and practical support to parents, especially in light of the pandemic's impact on healthcare services. Katherine shares her journey in establishing Baby Steps, her approach to helping parents navigate misinformation on social media, and the significance of building trust and authority in her field. The conversation also touches on maintaining a life-friendly approach to business, the 5% rule for effective management, and the need for clarity and adaptation in business strategies. Katherine shares valuable advice for fellow business owners from her 20 years experience, emphasizing the importance of staying true to one's purpose.Connect with Katherine at www.baby-steps.co.uk Learn about The Visibility Commitment https://www.lifefriendlybusiness.com/visibilityTakeawaysKatherine has been supporting parents for nearly 20 years.The pandemic has significantly reduced professional support for new parents.Parents are increasingly relying on social media for parenting advice.Trust is essential for parents seeking support.Misinformation on social media can lead to increased anxiety among parents.Katherine offers both practical and emotional support to parents.The 5% rule helps prioritize essential tasks in business.Clarity in messaging is crucial for reaching parents in need.Maintaining a life-friendly approach is important for business owners.Staying true to one's purpose is key to success in business.------------------------------💥 I help women adopt a life-friendly approach to growing their business through my membership, mastermind and podcast❓ Find out more about how I can help you at ⁠⁠www.lifefriendlybusiness.com⁠⁠🎙️ Subscribe on your favourite player to get notified of the next Podcast episode. Please do leave a review! 🙏life-friendly business, parenting support, maternal wellbeing, social media impact, emotional support, first aid for parents, weaning advice, business strategy, trust in parenting, mental health for parents