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Ep 8 Metrics to Master — Purchasing Behaviour episode artwork

EPISODE · Jul 28, 2025 · 6 MIN

Ep 8 Metrics to Master — Purchasing Behaviour

from Field Notes · host Theory in Field

In this episode, we dive into the world of core CPG purchasing metrics – some of the often-overlooked numbers that can help you understand who’s buying, how much, how often, and why they come back or drift away. We’ll break down key metric categories — from reach, to depth, to loyalty, to value — and explore how each one can unlock actionable insights for your brand or business.

What this episode covers

In this episode, we dive into the world of core CPG purchasing metrics – some of the often-overlooked numbers that can help you understand who’s buying, how much, how often, and why they come back or drift away. We’ll break down key metric categories — from reach, to depth, to loyalty, to value — and explore how each one can unlock actionable insights for your brand or business.

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Ep 8 Metrics to Master — Purchasing Behaviour

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This episode is 6 minutes long.

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This episode was published on July 28, 2025.

What is this episode about?

In this episode, we dive into the world of core CPG purchasing metrics – some of the often-overlooked numbers that can help you understand who’s buying, how much, how often, and why they come back or drift away. We’ll break down key metric...

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