Ep. 84 | Jacob Guss | America's Bold & Boozy Coffee | Bold Move Beverages

From corporate strategy to canned cocktails, this episode dives into Jacob’s journey from American Airlines and Princess Cruises to founding Bold Move Beverages and creating Cold Brews—his vision for “America’s boozy coffee.” He shares how growing up around entrepreneurial parents, falling in love with coffee after college, and craving a drink that could “energize and socialize” pushed him to leave the safety of Fortune 500 jobs, move to Austin for his MBA, and plug into the CPG and startup ecosystem that helped turn a kitchen experiment into a multi-state alcohol brand. We get into the realities behind the brand: R&D in his apartment, food science and pasteurization, navigating the three-tier alcohol system, choosing the right distributors and channels, crowdfunding on Wefunder, and growing into six states while staying true to quality and community. Jacob talks candidly about burnout, failed manufacturing runs, car accidents, and what it really takes to keep going—leaning on mentors, co-founders, and a strong support network. If you’re building in CPG, beverages, or just trying to make your own “bold move,” this conversation is packed with lessons on product-market fit, brand building, and defining success beyond just the exit.LEARN MORE about Jacob Instagram - https://www.instagram.com/boldmovebevs/LinkedIn - https://www.linkedin.com/in/jacob-guss/ - https://www.linkedin.com/company/bold-move-beverages/ Website - https://boldmovebeverages.com/ FOLLOW US on social media: Instagram - https://instagram.com/2cmadeit/ Facebook - https://facebook.com/2CMadeIt LinkedIn - https://www.linkedin.com/company/2cmadeit/ Vimeo - https://vimeo.com/2cmediainc Website - https://2cmedia.ca Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact