Ep. 87 BeatBox co-founders Justin Fenchel, Aimy Steadman and Brad Schultz

Today the gang speaks with the founders of BeatBox/Future Proof, the wine-based party punch in tetrapak. Most famously in pop culture, Beatbox was seed-funded by Mark Cuban with a million dollars on Shark Tank.  Today we speak with BeatBox co-founders Justin Fenchel, Aimy Steadman and Brad Schultz about their extraordinary growth.  Show starts in earnest:  03:00 ---time-stamped contents--- 00:00 intro - hilarious banter, technical difficulties.  03:00 show starts:  beatbox founders join.  04:15 recap of last year and tune-up.  05:15 most important metric is velocity/acct.  beatbox repeats are up.  11:30 on-premise velocity faster than off-premise on limited acct base.  12:30 beer distribution partners.  ab one, others.  14:30 beatbox zero sugar.  17:30 leveraging gopuff and retail relationships and homegrown data.  19:30 creating a community online.   21:30 dtc business. 24:30 raising capital.  27:15 the checkout rack.  28:45 channel mix.  30:30 advantages of tetra pak. 33:00 focusing on what works: the goated party punch.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily