Ep. 94 - AI Hype: Maxwell Smith episode artwork

EPISODE · Jul 28, 2025 · 1H 6M

Ep. 94 - AI Hype: Maxwell Smith

from What's Your Baseline? Enterprise Architecture & Business Process Management Demystified · host Roland Woldt / J-M Erlendson

We are back with our first episode of the brand-new season 9 of the podcast—and we are starting right into the topic of these days: AI … well, the AI hype that is out there. And we are discussing what you can do to avoid falling into the trap of falling for that hype.Our guest today is Maxwell Smith, who I had the pleasure of working with in a past life. He has years of experience in product management and product marketing in the BPM space with an IT background.Max is a detail-oriented analytical thinker who enjoys empathizing with customers' problems and bringing solutions to market through products and positioning. The attention to detail is always contextualized with the larger vision of the product. The key success factor is his passion for tech and understanding of people's perception of it.In this episode of the podcast, we talk about:Max' backgroundA look at the different forms of AI (and their benefits and drawbacks)How to see through "AI-washing"Guiding questions to help folks to see if the vendor is really using AISecondary questions/guidelines to consider if AI seems to be legit in a vendor's pitchOther concerns to look out for when implementing AI-supported technologyMax can be reached on LinkedIn here: https://www.linkedin.com/in/maxwell-smith-1b612b83/.Please reach out to us by either sending an email to [email protected] or signing up for our newsletter and getting informed when we publish new episodes here: https://www.whatsyourbaseline.com/subscribe/.

We are back with our first episode of the brand-new season 9 of the podcast—and we are starting right into the topic of these days: AI … well, the AI hype that is out there. And we are discussing what you can do to avoid falling into the trap of falling for that hype.Our guest today is Maxwell Smith, who I had the pleasure of working with in a past life. He has years of experience in product management and product marketing in the BPM space with an IT background.Max is a detail-oriented analytical thinker who enjoys empathizing with customers' problems and bringing solutions to market through products and positioning. The attention to detail is always contextualized with the larger vision of the product. The key success factor is his passion for tech and understanding of people's perception of it.In this episode of the podcast, we talk about:Max' backgroundA look at the different forms of AI (and their benefits and drawbacks)How to see through "AI-washing"Guiding questions to help folks to see if the vendor is really using AISecondary questions/guidelines to consider if AI seems to be legit in a vendor's pitchOther concerns to look out for when implementing AI-supported technologyMax can be reached on LinkedIn here: https://www.linkedin.com/in/maxwell-smith-1b612b83/.Please reach out to us by either sending an email to [email protected] or signing up for our newsletter and getting informed when we publish new episodes here: https://www.whatsyourbaseline.com/subscribe/.

NOW PLAYING

Ep. 94 - AI Hype: Maxwell Smith

0:00 1:06:19

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Eat to Live Jenna Fuhrman, Dr. Fuhrman Our health is our most precious gift and smart nutrition can change your life. Each month, join Dr. Fuhrman and his daughter, Jenna Fuhrman as they discuss important topics in the world of nutrition. Eat to Live will change the way you eat and think about food. French Your Way Jessica: Native French teacher founder of French Your Way Boost your French listening skills and test your comprehension with this one of a kind series of podcasts. Get the chance to listen to a real conversation between native speakers talking at normal speed AND customise your learning experience through carefully designed sets of questions (2 levels of difficulty) available for download at www.frenchvoicespodcast.com. All interviews also come with the transcript. French teacher Jessica interviews native speakers of French from around the world who share a bit of their life and passion. Where else would you meet in one same place a French yoga teacher based in Melbourne, a soap manufacturer from Provence, or a couple cycling around the world? The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepreneurs The Small Business Startup School Inc. Starting or buying a small business? While personal circumstances may vary, business patterns remain timeless. On The Small Business Startup School, we explore strategies, insights, and practical solutions to help entrepreneurs confidently navigate their journey.Hosted by Ola Williams—a retail entrepreneur, fintech founder, and financial coach with over two decades of experience—this podcast marries financial awareness and retail psychology with optimism to deliver actionable takeaways.Join us to learn, grow, and connect as we uncover the keys to business success.Let’s continue to learn together and be encouraged to keep on connecting! Destiny Architecture® Meditations Heather Larson Bring your mediation practice into the Valueverse.

Frequently Asked Questions

How long is this episode of What's Your Baseline? Enterprise Architecture & Business Process Management Demystified?

This episode is 1 hour and 6 minutes long.

When was this What's Your Baseline? Enterprise Architecture & Business Process Management Demystified episode published?

This episode was published on July 28, 2025.

What is this episode about?

We are back with our first episode of the brand-new season 9 of the podcast—and we are starting right into the topic of these days: AI … well, the AI hype that is out there. And we are discussing what you can do to avoid falling into the trap of...

Can I download this What's Your Baseline? Enterprise Architecture & Business Process Management Demystified episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!