Ep. 4 – People, stories, data, and delight – get real for success in omnichannel teams – Gina Balarin

Ep. 9 – Activating omnichannel with content intelligence – Cruce Saunders

Release Date: 05/13/2020

Description: In this episode, we hear from Cruce Saunders, the founder, and principal at [A] (simplea.com). We explore the role of content structure to shape omnichannel enterprise publishing, and to support multiple modes of content delivery. Also, we dive deep into the organizational structures that help support teamwork around the intelligent, modular content that is the foundation for next-generation customer experiences. The difference between omnichannel, multichannel, and cross-channel We begin by defining the aspects of omnichannel, multichannel, and cross-channel content. Hear how they differ and why they shouldn’t hinder workflow. Cruce describes omnichannel as “…a service-oriented approach to publishing in which any future channel may be added without impacting the overall process of creating, managing, and delivering the content.” Too many organizations compound efforts when attempting to scale delivery, but by deploying better practices centered around content intelligence, they reduce ongoing internal effort, and open up content to reach more endpoints. What’s holding organizations back from delivering omnichannel experiences? Delivering omnichannel experiences requires not just structured content, but also a structured and improved content creation process. “Omnichannel content derives from content that is structured. [The content model] structures the authoring process, which then structures the management and delivery process. Today, all of those things are disconnected.” Cruce shares common blockers organizations face and the importance of structured content. Structured content he sees as the key to delivering the next-generation of customer experiences, and calls on practitioners to dive into the change process. “It’s 2020, we need to get over our allergy to these concepts that are foundational and fundamental to the future.” You can listen to this podcast here or Spotify or Apple Podcasts.

Explicit: No

Ep. 7 – Agile CMS Forrester Research’s omnichannel approach for a new era – Mark Grannan

Release Date: 04/22/2020

Description: In this episode, Programme Director Noz Urbina interviews Mark Grannan, Senior Analyst from Forrester Research. Mark takes us through Forrester’s new term: “Agile CMS” and how it separates content management, planning, and analytics from the channel end-points to enable content-as-a-service for all potential channels at once from a single, central hub. Mark’s contributed to several whitepapers on omnichannel and focuses especially on platform and systems, making him a valuable resource for understanding market trends around content management, planning, measurement, and distribution.

Explicit: No

Anecdotes from the omnichannel

Release Date: 01/05/2021

Description: Omnichannel was thrust back into the limelight at the tail-end of a crazy year. Why? Because digital is becoming the world's de facto medium for working, socializing, shopping—and engaging with both local businesses and national brands. But what is omnichannel? What *isn't* omnichannel? And have we finally found a topic that Dan finds exciting rather than frustrating? Listen in as Jenna takes the wheel for a whistle-stop tour through:Omnichannel vs. multichannelOmnichannel =/= attribution analysisDan's delightful bathroom renoStep one: Organizational changeWho owns the customer record?"Teach them to yearn for the vast and endless sea"Last, best experiencesLINKS: DAC: "Google's Local Omnichannel Takeover and What it Means for Your Paid Ads" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

Explicit: No

Omnichannel Is No Longer A Choice But A Necessity

Release Date: 06/22/2021

Description: Learn in depth of what is Omnichannel Retailing. How the evolution of Omnichannel Retailing impact the retail industry. What are the opportunity / benefits of Omnichannel Retailing from some of the case studies of brands with a brilliant omnichannel strategy. Member Guest: Venkat Nott, Founder CEO, Vinculum Group

Explicit: No

Omni-Pod

Release Date: 05/13/2021

Authors: Isabelle Victoria

Description: Omnichannel

Explicit: No

Think Omnichannel

Release Date: 03/26/2021

Authors: Graham Johnston | Think Omnichannel

Description: This podcast sets out to de-mystify the world of Omnichannel and provide inspiration for leaders and businesses about how to deliver Omnichannel transformation . In each episode, the host, Graham Johnston, will be joined by thought leaders from across a range of industries and explore how customer-centric Omnichannel transformation is essential for all industries. The team will also 'unbox' an innovative Omnichannel product or service by interviewing the founder or representative live on the episode.

Explicit: No

FSB

Release Date: 04/26/2021

Authors: Chris Graham

Description: All the latest news from the award winning omnichannel platform provider FSB.

Explicit: No

The Omnichallenge Podcast

Release Date: 06/11/2021

Authors: Tim Mason

Description: Nearly 11 years after the term "omnichannel" was coined, retailers and consumer-facing businesses of all stripes still face the omnichallenge, digitally connecting with customers wherever they are. This podcast series, hosted by Tim Mason, former CMO and deputy CEO of Tesco, co-author of Omnichannel Retail and CEO of Eagle Eye, explores the ever-changing omnichannel landscape through the lens of marketers, retailers and brands. Each Omnichallenge episode uncovers the challenges they face operating brick-and-mortar and ecommerce stores, how they can create winning stores, and win their customers' hearts and minds.

Explicit: No

Scale your Omnichannel Marketing by Behavioural Response

Release Date: 05/17/2021

Authors: Scale your Omnichannel Marketing by Behavioural Response

Description: Strategies and tactics to improve the ROI of your marketing initiatives using omnichannel marketing and marketing automation

Explicit: No

Less Work, More Flow

Release Date: 04/11/2021

Authors: urbina

Description: We help brands have the kind of relationships with people that people have with each other. #ContentStrategy #Omnichannel #ExperienceMapping #UX

Explicit: No

DAM Evangelist by Ulrich Leidl

Release Date: 10/10/2021

Authors: Ulrich Leidl

Description: In diesem Podcast dreht sich alles um Digital Asset Management Systeme und um den Omnichannel Prozess. Für Unternehmen, die zahlreichen digitalen Content erstellen, verwalten und über die gesamte Omnichannel Kette verteilen, ist ein Digital Asset Management Systemen unerlässlich. Als freier Consultant und Projektingenieur unterstütze ich Unternehmen aus allen Branchen, seit mehr als 20 Jahren bei der Definition und Re- Strukturierung ihrer Marketing und Omnichannel Prozesse. Spezialisiert bin ich auf den Bereich Digital Asset Management Systeme. Hier führe ich gemeinsam mit Unternehmen Evaluierungsprozesse durch und helfe bei der Auswahl und Integration der richtigen Lösung.

Explicit: No

Blitz com a Rainha

Release Date: 04/26/2021

Authors: A Rainha das Vendas

Description: Inclua no seu dia a dia minutos preciosos que vão entregar lances essenciais para você traçar suas estratégias de Vendas aplicando o Omnichannel.

Explicit: No

Voice of the Customer

Release Date: 11/13/2020

Authors: BPA Quality

Description: Interviews with real contact center customers to discuss what companies are doing correctly and incorrectly in customer experiences & interactions via today's omnichannel call center.

Explicit: No

Linx Podcast

Release Date: 08/22/2021

Authors: Tudo sobre tecnologia para varejo omnichannel

Description: Um espaço de debate e informação, oferecido pela Linx, para falarmos sobre varejo, tecnologia, omnichannel, tendências e tudo mais que vai ao encontro desses temas.

Explicit: No

Adapting to the New Reality

Release Date: 04/02/2021

Authors: Logic

Description: An open conversation led by Logic to discuss the uncertainty of the Covid-19 crisis with technology leaders in the retail industry. Learn how businesses are adapting to the new reality. Learn more at logicinfo.com#retail #customerexperience #omnichannel #retailtechnology #retailstrategy

Explicit: No