EP028: A Great Strategy Executed Poorly is Worse than an OK Strategy Executed Fantastically

Some companies grow so fast they don’t have time to think about the decisions they are making. Whether it’s hiring, making the best proposals or which city to open their next office in, taking care of clients should always take precedence. Tim Hamilton talks with Scott Weintraub, CMO of Healthcare Regional Marketing (HRM), about the magic moment when it’s finally time to divvy up the work and start giving people proper titles. HRM desires to be a thought leader in their industry and founding members are writing a book to give other great start-ups the hindsight 20/20 they never had.   Key Takeaways: [1:06] How Healthcare Regional Marketing got started [4:39] Hone your value proposition [7:11] A different way of selling by lowering defenses [11:21] By the book proposals [14:22] Hiring is an acquired skill [15:43] Things moved so fast in the early days [18:42] Our company is project oriented with an emphasis on client service [20:16] We will become thought leaders in our niche in the pharmaceutical industry [24:46] We eventually had to give ourselves proper titles and divided roles [28:35] Travel time was costing us big bucks and cash flow is really important [30:41] Momentum helps organizations to paddle forward [32:02] A great strategy executed poorly is worse than an ok strategy executed fantastically [34:28] Listening to the pulse and asking specific questions in the form of a dialogue [36:28] Results: The future of pharmaceutical and healthcare marketing - the book [38:53] Writing a book was easier with help [41:11] Research reading recommendations by Scott [42:42] Contact Scott   Mentions: Healthcare Regional Marketing Praxent EO Audibles Net Promoter Score Advantage Media Group Scaling Up Mastering the Rockefeller Habits The One Thing