EP028 - How to Use Personal Branding to Become an Influencing Leader with Helga Davies & Ian Luckett

Helga shares the importance of a leader's impact and influencing skills and that if you don't have INFLUENCE, then you can't LEAD.  We talked about the difference between corporate and personal branding, the power of PERSONAL BRAND, and how useful it is for you as an IT/MSP business leader.    We also discussed how being self-aware you are of your own personal brand can help you in your business.     Helga also talked about the three purposes that a good brand serve. They are:    1. Authentic to You  2. Your brand should reflect the business you're serving.  3. Your brand should be of service to your clients.    She also shares how your personal brand should reflect in your behaviours, specifically in your VVV (VISUAL, VOCAL, and VERBAL)  It is so important that you are able to control your brand by choice rather than by chance as this will enable you to have a brand that honours you rather than dilutes the impression and the impact that you want to have.   Helga also shares how your brand will ultimately feed into your reputation and your legacy.  She says, "Without influence there is no leadership, as it's through influencing that leader's lead."  I hope you start implementing these tips and you'll find how these can help you become a better leader in your IT/MSP business.  You can access the other IT Experts Podcasts here –  https://innovatetosuccess.com/itega-podcast/    If you enjoyed this podcast, it would be great to see you in our IT Experts Community. This is where we build profitable IT/MSP Businesses. You can access it by downloading our amazing free App by clicking here –  https://bit.ly/ITE-APP    If we're not connected already, let's connect on LinkedIn, YouTube and over our website at innovatetosuccess.com     Alternatively, you can drop me an email at [email protected]    Till next time, you look after yourself and I'll catch up with you soon!