EP03: Normcore is The Helvetica of Fashion

We’ve all read articles and scientific papers about how social media and its recommendation algorithms, fuelled by the blue-chip economy, are eroding our sense of self and ability to think critically. Instead of making us more intelligent and creative in the long run, it might be slowly turning us into mindless cogs or living robots, only functioning to lubricate the economic machine. And I agree that this grim future could become a reality if we’re careless about how we moderate our relationships with these artificial cognitive systems.However, on the other end of the spectrum, something bright actually happened in my opinion.It’s the way we dress ourselves as a general public. We’ve become more aware and educated about how to style ourselves, even though it may seem boring, mundane, and homogeneous most of the time.Did the power of social media and its algorithms elevate the status of boring fashion and mass public aesthetic knowledge? Read more: Get full access to The Observatory and Rover at theobservatoryandrover.substack.com/subscribe