Ep1. Must Contain: ABM

Episode 1 of the Must Contain podcast, hosted by Etumos, titled "Ep1. Must Contain: ABM" was published on October 21, 2021 and runs 28 minutes.

October 21, 2021 ·28m · Must Contain

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Summary

In this inaugural episode of Must Contain, we're talking ABM with Kelly Jo Horton, Senior Client Partner at Etumos. We discuss what ABM isn't, common mistakes people make when implementing an AMB strategy, examples of how to execute successfully, and the ever important measurement discussion. For your added enjoyment, we'll also be sharing our favorite wrong explanations for what ABM actually is.

Episode Description

In this inaugural episode of Must Contain, we're talking ABM with Kelly Jo Horton, Senior Client Partner at Etumos. We discuss what ABM isn't, common mistakes people make when implementing an AMB strategy, examples of how to execute successfully, and the ever important measurement discussion. For your added enjoyment, we'll also be sharing our favorite wrong explanations for what ABM actually is.

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