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Ep10. Must Contain: Funnel episode artwork

EPISODE · Mar 1, 2022 · 22 MIN

Ep10. Must Contain: Funnel

from Must Contain · host Etumos

In this final episode of season 1, KAC joins OGK and guest host, Rusty Hall to talk capital-F Funnel. Not the beer funnel you might have been familiar with in college, but the visual funnel representation of the buyer's journey. Spoiler alert: she hates it. But there's good reason and you definitely want to hear it. And there's more, Kristin provides an alternative shape to the funnel for more accurate buyer's journey measurement, talks a tiny bit about CDP (more on that later), and talks dream scenario for org structure to get the most from all stages of the journey. Too busy for small talk? Skip ahead to 20:33 for the three things you need to know about the funnel. 

What this episode covers

In this final episode of season 1, KAC joins OGK and guest host, Rusty Hall to talk capital-F Funnel. Not the beer funnel you might have been familiar with in college, but the visual funnel representation of the buyer's journey. Spoiler alert: she hates it. But there's good reason and you definitely want to hear it. And there's more, Kristin provides an alternative shape to the funnel for more accurate buyer's journey measurement, talks a tiny bit about CDP (more on that later), and talks dre...

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Ep10. Must Contain: Funnel

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Frequently Asked Questions

How long is this episode of Must Contain?

This episode is 22 minutes long.

When was this Must Contain episode published?

This episode was published on March 1, 2022.

What is this episode about?

In this final episode of season 1, KAC joins OGK and guest host, Rusty Hall to talk capital-F Funnel. Not the beer funnel you might have been familiar with in college, but the visual funnel representation of the buyer's journey. Spoiler alert: she...

Can I download this Must Contain episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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