Ep10. Must Contain: Funnel

Episode 10 of the Must Contain podcast, hosted by Etumos, titled "Ep10. Must Contain: Funnel" was published on March 1, 2022 and runs 22 minutes.

March 1, 2022 ·22m · Must Contain

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Summary

In this final episode of season 1, KAC joins OGK and guest host, Rusty Hall to talk capital-F Funnel. Not the beer funnel you might have been familiar with in college, but the visual funnel representation of the buyer's journey. Spoiler alert: she hates it. But there's good reason and you definitely want to hear it. And there's more, Kristin provides an alternative shape to the funnel for more accurate buyer's journey measurement, talks a tiny bit about CDP (more on that later), and talks dre...

Episode Description

In this final episode of season 1, KAC joins OGK and guest host, Rusty Hall to talk capital-F Funnel. Not the beer funnel you might have been familiar with in college, but the visual funnel representation of the buyer's journey. Spoiler alert: she hates it. But there's good reason and you definitely want to hear it. And there's more, Kristin provides an alternative shape to the funnel for more accurate buyer's journey measurement, talks a tiny bit about CDP (more on that later), and talks dream scenario for org structure to get the most from all stages of the journey.

Too busy for small talk? Skip ahead to 20:33 for the three things you need to know about the funnel.

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