EP103 Bob Cooney's Virtual Reality Deep Dive - Victor Machado of Post&Wall (Part 1)

Victor Machado is a founder of Post&Wall, which is a marketing agency. Victor has 23 years of experience in technology and sales, where the past 17 years have been focused on opening or expanding new territories for companies. In order to do that, digital marketing has been a significant component of this work. As an agency, Post&Wall believes that digital marketing campaigns need to ignite emotion in order to spark action, while having a measurable success criteria. That’s why they strive to make every campaign completely human, while strategically selecting the digital channels that they use to promote it. In today’s episode, Bob will be talking with Victor about what is retargeting and how it works, digital marketing for small VR companies and so much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Who is Victor and what he does How can small companies set themselves apart in VR entertainment industry using marketing Why new VR ideas fail What does ‘intent’ mean from marketing perspective What tools are there to measure ‘intent’ Where in the consideration funnel do you start talking about pricing Why discounting makes for bad salesmanship Victor’s LinkedIn: www.linkedin.com/in/vmachado Post&Wall website: https://www.postandwall.com/ Facebook: https://www.facebook.com/postandwall Instagram: https://www.instagram.com/post_and_wall/ Eric Schwartzman’s book: https://www.amazon.com/Social-Marketing-Business-Customer-Relationships/dp/0470639334 Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP104-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-2-ehhhfe https://anchor.fm/bobcooney-vrdeepdive/episodes/EP105-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-3-ehhhlr