EP105 Bob Cooney's Virtual Reality Deep Dive - Victor Machado of Post&Wall (Part 3)

Victor Machado is a founder of Post&Wall, which is a marketing agency. Victor has 23 years of experience in technology and sales, where the past 17 years have been focused on opening or expanding new territories for companies. In order to do that, digital marketing has been a significant component of this work. As an agency, Post&Wall believes that digital marketing campaigns need to ignite emotion in order to spark action, while having a measurable success criteria. That’s why they strive to make every campaign completely human, while strategically selecting the digital channels that they use to promote it. In today’s episode, Bob will be talking with Victor about what is retargeting and how it works, digital marketing for small VR companies and so much more. Let’s dive in! WHAT YOU’LL LEARN FROM THIS EPISODE: Why you should consider improving the look of your VR space How can arcade owners broaden their audience How can small businesses do digital marketing effectively on their own Why data is important when determining your business plan Victor’s LinkedIn: www.linkedin.com/in/vmachado Post&Wall website: https://www.postandwall.com/ Facebook: https://www.facebook.com/postandwall Instagram: https://www.instagram.com/post_and_wall/ Eric Schwartzman’s book: https://www.amazon.com/Social-Marketing-Business-Customer-Relationships/dp/0470639334 Listen to PART 1 and 2 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP103-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-1-ehhhcn https://anchor.fm/bobcooney-vrdeepdive/episodes/EP104-Bob-Cooneys-Virtual-Reality-Deep-Dive---Victor-Machado-of-PostWall-Part-2-ehhhfe