EP16 Bob Cooney's Virtual Reality Deep Dive - Mixcast Moments with Tarrnie Williams (Part 1)

How to successfully market your VR games Mixed reality is the merging of real and virtual environments. MR can find many uses but one of the more interesting ones is its use in marketing to promote the VR games. Blueprint Reality has developed a MixCast, a tool to create videos of the players in their VR environment that can later be shared on social media and attracting new customers. This tool has a great potential to attract new players and promote VR games in a very engaging way. In this episode, Bob will be talking with Tarrnie Williams, CEO and co-founder of Blueprint Reality. They will be talking about mixed reality, blockbuster investment in Sandbox VR by Andreesen Horowitz, its implications on the location-based VR business, and why their mixed-reality feature is a key to their success.  We also go into the new Mixcast Moments VR Marketing Platform from Blueprint Reality, and how it solves some of the biggest challenges for operators of location-based VR attractions: converting spectators to ticket-buying customers and increasing the virality and effectiveness of social marketing. WHAT YOU’LL LEARN FROM THIS EPISODE: What is mixed reality? Bigger challenges of location-based VR operators The advantage of adding more cameras with switching capabilities real time for mixed reality videos MixCast website: https://mixcast.me/ Listen to PART 2 and 3 here: https://anchor.fm/bobcooney-vrdeepdive/episodes/EP17-Bob-Cooneys-Virtual-Reality-Deep-Dive---Mixcast-Moments-with-Tarrnie-Williams-Part-2-e9ngfo https://anchor.fm/bobcooney-vrdeepdive/episodes/EP18-Bob-Cooneys-Virtual-Reality-Deep-Dive---Mixcast-Moments-with-Tarrnie-Williams-Part-3-e9ngks