EP2: Navigating Marketing Challenges in Web3 with Tina Tan

Navigating Marketing Challenges in Web3 with Tina TanIn this episode of AI Web3 Careers, host Ade Molajo, an experienced digital transformation consultant and AI and Web3 ecosystem builder, discusses with guest Tina Tan, a seasoned digital marketing strategist passionate about Web3, the evolution of marketing strategies in the digital and Web3 space. They explore the importance of community building, ethical marketing practices, and the shift toward community and brand-driven marketing strategies in Web3. Tina shares insights from her 12 years of experience across various industries, highlighting the challenges and opportunities in building trust and credibility in the Web3 ecosystem. The conversation also touches on technical aspects of marketing success measurement in Web3, suggesting a move away from vanity metrics toward more meaningful engagement and brand value indicators.00:00 Unlocking the Power of Community in Marketing00:30 Introducing Ade Molajo and the Journey into AI and Web301:16 Welcome Tina Tan: A Deep Dive into Digital Marketing Evolution02:46 The Shift to Web3: Challenges and Strategies in Marketing09:51 Building Trust and Credibility in Web3 Marketing14:36 Measuring Success in Web3: A New Paradigm25:20 Final Thoughts and Advice for Aspiring Web3 MarketersVideo title suggestions (for the algo):1. "Navigating the Ethics of Web3 Marketing"2. "Community Building in the Web3 Era"3. "From Hype to Value: Marketing Insights in Web3"4. "The Evolution of Brand Marketing in Web3"5. "Unveiling the Metrics of Web3 Marketing Success"#AI #Web3 #CareerAdvice Hosted on Acast. See acast.com/privacy for more information.