Ep26: PART TWO: Are Following Trends Good or Bad for Your Business? with Kim Westlund & Jayda Smith

Kim Westlund and Jayda Smith discuss the importance of individuality and bravery in building a lasting brand. Jayda shares her personal journey of trial and error in finding her brand's identity and message. They emphasize the need to go beyond trends and social media and focus on offering genuine value and quality to customers. They also highlight the importance of honing skills and craftsmanship in building a brand that stands the test of time. Takeaways Being an individual in business requires bravery and the willingness to go down a path that may not be popular or following a trend. Building a lasting brand involves trial and error, as well as the process of discovering one's identity and message. It is important to not be afraid of rejection and to expect a lot of 'no's' before getting a 'yes' when starting a brand or business. Passion and a desire to bring about change are key motivators for entrepreneurs, who are driven by more than just making money. A brand that lasts goes beyond social media and trends, focusing on offering genuine value and quality to customers. Craftsmanship and honing skills are essential in building a brand that stands the test of time and provides lasting value.