EPISODE · Dec 25, 2025 · 35 MIN
EP297. How indie beauty brands really grow (without Sephora, investors, and a team)
from Green Beauty Conversations by Formula Botanica · host Formula Botanica
In the beauty industry, success is often measured by landing big retailers, securing investment, or building a large team. But what if some of the most resilient and values-driven indie beauty brands thrive precisely because they reject that model? In this episode of Green Beauty Conversations, Formula Botanica CEO Lorraine Dallmeier sits down with Kristina Dunn, founder and formulator of RUA, to explore what it truly means to grow an indie beauty brand on your own terms – without Sephora, investors, or anyone else steering the ship. Tune in now to find out more! Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram
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EP297. How indie beauty brands really grow (without Sephora, investors, and a team)
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