Ep32 Leadership in a world of VUCA

Welcome to the Inside Sales Enablement Podcast, Episode 32Fresh off the COVID-19 Series, the guys take a deeper dive on Leadership in a world of VUCA.Volitility - Lack of consistencyUncertainty - Impossible to know fully. Complexity - A large number of interdependent factors.Ambiguity - Haziness of reality - impact of many interpretations.A new way of doing business is going to emerge. The old approach of sales responds to demand, marketing creates demand model isn’t going to work. Because we’re in an experience economy. We believe Sales Enablement leaders can usher in a new world by being heroic. They guys talk through the Being HEROIC Leadership Framework using a real-life case study example of a project in-flight.    H (Holistic): Leaders recognize the whole is greater than the sum of the parts    E (Engineered): Leaders understand how the parts best fit together    R (Reality): Leaders understand how the human element impacts how the parts behave    O (Ongoing Operations): Leaders build continuous and sustained improvement    I (Impactive): Leaders understand how they message to the community of stakeholders will ultimately drive action    C (Collaboration)Collaboration and inclusiveness are required to drive cohesion in the commercial processJoin us at https://www.OrchestrateSales.com/podcast/ to collaborate with peers, join Insider Nation, participate in the conversation and be part of the continued elevation of the profession.EPISODE TRANSCRIPT:Nick Merinkers 00:02Welcome to the inside sales enablement podcast. Where has the profession been? Where is it now? And where is it heading? What does it mean to you, your company, other functions? The market? Find out here. Join the founding father of the sales enablement profession Scott Santucci and Trailblazer Brian Lambert, as they take you behind the scenes of the birth of an industry, the inside sales enablement podcast starts now.Scott Santucci 00:34I'm Scott Santucci.Brian Lambert 00:36I'm Brian Lambert. And we are the sales enablement insiders. Our podcast is for sales enablement, leaders looking to elevate their function, expand their sphere of influence and increase the span of control within their companies.Scott Santucci 00:49Together, Brian and I have worked on over 100 different kinds of sales enablement, initiatives, as analysts, consultants, or practitioners, we've learned the hard way, what works? And maybe what's more important, what doesn't.Brian Lambert 01:06That's right. Hey, Scott, we're coming off of our COVID series. And, you know, one of the things that we've been talking about is what have we learned inside our nation? Oh, thanks so much for all of your feedback on that. And there, there are four things that that we learned from the COVID series and all the interactions that we've had. One, there's a lot of things going on all at the same time, a lot of choices that need to be made, especially for sales teams. Two everybody seems to be adjusting to a new normal work from home video communication, the act of getting things done is different. The economy's taking a severe hit. Since we put out this the series. Today, 14 million people have lost their jobs, unfortunately. So, helping people take action and find their path forward has really become a top concern of our...