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EP34 – C-Suites Innovators Equippers and Achievers

Today's episode shares the primary roles of a C-Suite and provides advice in building a really great team.

First published

01/03/2022

Genres:

business

management

marketing

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Summary

Today’s episode shares the primary roles of a C-Suite and provides advice in building a really great team. Podcast Transcript Joshua MacLeod: I built a career on the fact that really exceptional people are willing to share what they’ve learned and what they know if you ask them politely and/or pay them money. Podcast Announcer: Welcome to the Growability podcast, your home for leadership, management, and marketing education, where we teach business and nonprofit leaders the necessary habits to make your organization thrive. Today’s episode shares key concepts in the fourth step of the Growability model, how to empower teamwork by recognizing innovators, equippers, and achievers. Here are your hosts, Joshua MacLeod, and Bernie Anderson. Bernie Anderson: Here’s my question today, Joshua, and it’s a big one. How do we build a great team? Joshua MacLeod: Let me ask you this question, Bernie. What do all of these organizations have in common? Apple, Hewlett-Packard, Amazon, Google, the Walt Disney Company, and Mattel. What do all of those organizations have in common? You could probably come up with a bunch of things. Bernie Anderson: Probably come up… They’re big, they’re creative, profitable. And… Joshua MacLeod: And they all started in a garage. So when Apple and Hewlett Packard and Amazon and Google started in a garage, somebody in there had vision, “Hey, this is the change that can be, this is where we’re going to go.” Somebody in there had rhythm, “Hey, I’m going to show up and I’m going to work in this garage 10 hours a day for 40 hours a week or 50 hours a week or 60 hours a week.” And somebody in there had community, “Hey, you know what? I can get my buddy to connect on this. I can get a friend to work on this. Maybe we can hire somebody. I’ll be good at hiring people. We can sell some product, I’ll get our first customer.” Joshua MacLeod: So when you launch an organization, you need vision, rhythm, and community. The first thing you do when you build a great team is you ask yourself, “Okay, who is the primary engine for vision? Who is the primary engine for rhythm? Who is the primary engine for community?” If you are a solopreneur… You are. You are the answer for all of those things. Bernie Anderson: That’s right. Joshua MacLeod: You are the vision, you are the rhythm, you are the community. What we’ve done in our society is we put some big, fancy words on vision, rhythm and community. The vision word we call CEO or chief executive officer. They’re the person that is responsible for making sure that the organization is headed in the right direction and actually meeting objectives and staying profitable and doing the right thing. The person that’s responsible for rhythm, the habits, the systems, the processes, we call them the COO, the chief operating officer. They are responsible, not necessarily for creating the priorities and goals, although they may, but their primary job is to convert those priorities and goals into steps and tasks. So we’re going to go take this hill, that’s the CEO. Here’s the best way that we’re going to take that hill, that’s the COO so that the COO converts the priorities and goals into steps and tasks. And then you have community. This is known as the CMO or chief marketing officer. This is the person that is saying, “Hey, I can go get us customers. I can sell this. We can actually make this thing work.” Joshua MacLeod: So I’ve got the CEO, the COO, and the CMO that we’ve discussed. Bernie, who would you say is the next two key roles that you need in any business? Bernie Anderson: Well, you got to have someone taking care of the money.

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The Growability Podcast

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