Ep35 State of SE Panel 3: Sales Enablement Leaders

Welcome to the Inside Sales Enablement Podcast, Episode 35Continuing the ground-breaking series on the State of Sales Enablement, the guys bring industry trailblazers together to discuss the survey data and open-ended responses from over 100+ respondents.This is the 3rd panel discussion, and it's incredibly insightful. The panel discusses three critical questions:Having looked at the survey findings, what are a few things that stood out for you?What was your favorite question, and why?  What do you see as the future of sales enablement from here?The panel podcasts guests are:Sheevaun Thatcher, CPC, Head of Sales and Global Enablement, RingCentralImogen McCourt, Sales Enablement Leader & Advocate Doug Clower, Head of Enablement, MicroFocusTo view the research method, visit https://www.OrchestrateSales.com/research/Join us at https://www.OrchestrateSales.com/podcast/ to let us know what you think, collaborate with peers and sign up to be notified of new releases, updates, and news.EPISODE TRANSCRIPT:Intro 00:02  Welcome to the inside sales enablement podcast. Where has the profession been? Where is it now? And where is it heading? What does it mean to you, your company, other functions, the market? Find out here. Join the founding father of the sales enablement profession Scott Santucci and Trailblazer Brian Lambert as they take you behind the scenes of the birth of an industry, the inside sales enablement podcast starts now.Scott Santucci 00:34  I'm Scott Santucci.Brian Lambert 00:36  I'm Brian Lambert and we are the sales enablement insiders.Scott Santucci 00:40  Hello insider nation, we're excited to bring you yet another star-studded panel. This time it's of your peers and part of our continuing state of sales enablement project. We hear it inside sales enablement are dedicated to making sure our listeners are successful. Overcoming the complexities in their own companies so that they compete more effectively in the market. There are many names used to describe what I just said. We've been calling it sales enablement for the last 12 years COVID was a wake up call for Brian and I and hopefully it was for all of the rest of you and inside our nation. And we answered that call first by launching an amazing, absolutely amazing if you haven't had a chance to listen to you need to listen to it, our covert panel which we broke down into five parts because it was so rich on that we had Dr. Howard Dover from the University of Texas Dallas, we had Kanaan metha, who was a partner at TCP private equity, and Lindsey Gore, one of the top reps at at Microsoft and we had her on to keep us honest. So you know, so we won't go veer off into theoretical land. Something can all share with us in part two, you should go listen to that episode really caught our attention. He was talking about the growing gap between What investors want to see and how poorly the sum of the parts in the commercial process sales and marketing are, and that this alignment or this connective tissue isn't happening, cannot mention that that was the responsibility of sales enablement. And they don't see it anywhere happening in any of their portfolio companies. So that was a big wake up call. And I thought, geez, we need to investigate that further. So we launched a survey to get the feedback from sales enablement practitioners, and we challenged you inside our nation to help us out. We thought, Hey, we're going to ask open ended questions, we're going to get a lot of subjective feedback, so that we can piece together what's really happening. We thought that if we got 25 responses that would be enough or suitable to give us a really good perspective. So we challenged...