Ep36 State of SE Panel 4: Sales Enablement L&D Training

Welcome to the Inside Sales Enablement Podcast, Episode 36We here at inside sales enablement are dedicated to making sure listeners are successful overcoming the complexities in their own companies so that they can keep more effective in the market.  there are many names used to describe what that, and we've been calling it sales enablement for the last 12 yearsAs a continuation of our State of Sales Enablement panel series, we created a “guest analyst” program. These panelists are super engaged. They are really spending time on the data, and they're here to share their thoughts on the data.In this episode, our guest panelists include:Barry Shields, Director, Customer Experience Training & Enablement, AvalaraGarth McKinney, L&D Sales Consultant Red HatDavid Somers, Director Field Enablement GitLabTo view the research method, visit https://www.OrchestrateSales.com/research/Join us at https://www.OrchestrateSales.com/podcast/ to collaborate with peers, join Insider Nation, participate in the conversation and be part of the continued elevation of the profession.EPISODE TRANSCRIPT:Intro 00:02  Welcome to the inside sales enablement podcast. Where has the profession been? Where is it now? And where is it heading? What does it mean to you, your company, other functions? The market? Find out here. Join the founding father of the sales enablement profession Scott Santucci and Trailblazer Brian Lambert as they take you behind the scenes of the birth of an industry, the inside sales enablement podcast starts now.Scott Santucci 00:33  I'm Scott Santucci Brian Lambert 00:35  I'm Brian Lambert and we are the sales enablement insiders.Scott Santucci 00:39  Hello insider nation Welcome to Insidesalesenablement.com the only destination that is designed specifically for veteran sales enablement practitioners. Brian and I are doing our part to combat all of the fake news and Saikal snake oil peddlers and the deafening hype noise out there in the marketplace. We're excited to share with you yet another special edition episode as part of our state of enablement study. Before turning it over to Brian to introduce our great panelists. Let's review how we got here so far. In mid-March, we had an amazing COVID-19 response panel. That included that included Dr. Howard Dover from the University of Texas, Dallas, Kunaal metho, an executive at private equity firm TCV and Lindsey Gore, who is a rep salesperson at Microsoft, in the strategic accounts area. And her job was really to keep us all honest. I love that. Any rate, if you'd like to listen to what motivated to our state of sales enablement study, go into our archives and listen to episode number 28. And pay particular attention, particular attention to the part where kunaal is talking about the need for sales enablement leaders to stitch together programs, how it's not happening in pretty much any company. And what kind of friction it creates, from the point of view of investors, you're going to hear what inspired this whole study the state of sales enablement. So how do we get here, what we get is coming off of that insight, we decided, boy, we really need to investigate what's going on here. So we crafted a survey. And the survey was really designed to capture the voice of sales enablement, leaders. We had a 12 question surveys, and most of them were open into questions. So if you know anything about building surveys, it's generally really, really, really, really, really, I could go on but I think you get the point hard to get people to respond to open-ended questions, let alone a survey that's mostly...