EP4: Data.AI State of Mobile - Mobile Obsession Reaches All Time High

We are increasingly addicted to Mobile Devices and the Data.AI State of Mobile 2024 shows some pretty interesting research into our addictions. TakeawaysApp downloads were up 1%, to 257 Billion. That’s 489,000 apps downloaded per minute. Consumer spending hit a new high at $171 billion (+3% YoY) following a 2% YoY dip in 2022.  That’s $325,000 per minute. On average we are spending 5 hours per day, per user in mobile apps. That’s up 6% and it equates to ⅓ of our daily awake hours.So with everyone spending more time in apps, it makes sense that mobile ad spend is up 8% to $362 Billion! 11.1% increase in app spend to $64BInteresting Outtakes Ellie had a Blackberry at University :) Truth Social, a social media app owned by Donald Trump, gained popularity quickly.Mobile ads are increasingly focused on video content.Consumers are more willing to pay for apps due to improved quality and experiences.Government-sponsored concerts have seen increased demand.Caution should be exercised when consuming information from certain apps.