EP55: Nude Is Not Beige | She Built Her Own Seat at the Table | Aleena Khan

Aleena Khan is the co-founder of CTZN Cosmetics, a homegrown beauty brand she built alongside her sisters that has since scaled into the US market — one of the most competitive beauty markets in the world. But this conversation goes far beyond lipstick. We talk about growing up in a multigenerational matriarchal household in LA and Dubai, what it actually looks like to build a business with family (the romanticised version vs. the reality), and why CTZN chose to tackle inclusivity in a category everyone else overlooked: nude lipsticks. Aleena also shares how she built Full Disclosure, a podcast and founders community designed around growth and genuine connection, and the intentional strategy behind every single move she made to build it. This is a conversation about observation, patience, and building things that actually mean something. We hope you will find something to consider. Connect with the guest:Instagram: https://www.instagram.com/aleenank/Full Disclosure Podcast: youtube.com/@FullDisclosure-PodcastCitizen Cosmetics: https://www.instagram.com/ctzncosmetics/ If you enjoyed the episode please subscribe leave a review. It genuinely helps us grow this platform!