EPISODE · Dec 6, 2021 · 14 MIN
EP6: Step 4 of 8 Step Plan - Copy, Images, & Video
from The Website Leader Podcast · host Kevin Dees, Jeff Carver
In practice, this means your website’s content:• Doesn’t talk about you unless it establishes you as a qualified guide (not the hero)• Is centered around the customer’s problems and tasks they want to accomplish• Always starts by addressing the pain points the customer wants to be solved or the question they want to be answered
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EP6: Step 4 of 8 Step Plan - Copy, Images, & Video
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