Episode 003: Michelle Conrad w/ Yooreka Social

In this episode of The Successful Side Gig I interview the social media and digital marketing guru, Michelle Conrad from Yooreka Social. Michelle shares a ton of information about how to boost engagement and navigate the wild world of social media. Her role at Yooreka Social is assisting in the digital strategy for her clients as well as hosting trainings and workshops. She prepared 5 Helpful tips for a Successful Side Gig:   Understand your audience: Clear vision of your target  Consistency: Staying active, how often to update HASHTAGS: Use them often and understand that people search hashtags like the do a browser to locate new businesses  Great visual representation: Don't slack on this and post bad visuals on social or on your website. Be on social media: You have to be on social to grow your audience. It is a great place to start conversations and build a community.    In order to find more great hashtags on Instagram you can use: Display Purposes   Key Lessons and take aways from this weeks episode: -Understand what your audience is into in order to determine where you are and the type of content to post -Make sure you are updating your social many times a week. But don't post more than 2-3 times a day -Make sure you project your brand and business in a positive light. -HASHTAGS are very important on Insta and Twitter  -Make sure as you are growing your audience you are reaching out and connecting to people. Create a community around your brand.   Quotes: "Do what is right, Not what is Easy!" "When it comes to social media you will get out what you put in"    Michelle has offered a "Special Discount" to all of the listeners of this podcast who mention the Podcast in her contact form if you are interested in her services at Yooreka Social.   Contact Michelle @ www.yoorekasocial.com    For more episodes please visit www.thesuccessfulsidegig.com   If you have comments or ideas for future episodes reach out to me and let me know.   Please share and subscribe to the podcast if you enjoyed this episode.   Cheers, Adam  ADH Creative Solutions LLC