Episode 04: You Are Not Your Logo

If you were lucky enough to attend the 2018 Yearly Carnage event, you most likely noticed that the speaker lineup was diverse. Our goal was to avoid creating yet another boring hotel banquet hall marketing conference. One of the speakers that fell outside of the typical marketing persona was designer and typographer Daniel Gurwin. We had a ton of positive feedback about his talk and felt the need to bring him back to open up the hood on his process. In this episode of the Carnage Podcast, Dan provides some clarity regarding brand identity and also reveals why selecting a designer based on accountability is far more critical than an hourly rate. Our in-house designer, Maggie Cook, joins us to ask a few design-centric questions that provide value to fostering a better client/designer relationship. Danny is a Pittsburgh native, so we’re a bit partial, but the podcast is insightful for marketers and creatives alike. Enjoy! Full show notes here: https://carney.co/you-are-not-your-logo/