Episode 1 - Jay Mcbain

We all know about Digital Transformation, and that partners must adapt to Digital Marketing or risk becoming obsolete. Bad for the partner and bad for the vendor. So how do we help partners get better at marketing why is this so important in today’s down economy? Why is this such a great opportunity for those that seize it, and what kind of revenue is really at stake. Please join in as I discuss these questions, and find some answers with Jay McBain, Chief Analyst - Channels, Partnerships & Ecosystems at Canalys. Listen in as Jay offers a great overview of today's Channel Marketing world and who is winning and who is not.