EPISODE · Feb 10, 2026 · 15 MIN
Episode 1: PCMA President/CEO Sherrif Karamat and PCMA Board Chair Kelly Ricker
from Love2Lead · host AVH Enterprise
In the debut episode of Love2Lead, Al and Aaron sit down with PCMA President and CEO Sherrif Karamat and PCMA Board Chair Kelly Ricker for a wide-ranging conversation on leadership, growth, and the lessons that shaped their journeys to the top of the business events and tourism industry. Together, they share practical guidance, hard-earned insights, and perspectives on leading organizations through change.Our Guests: Sherrif Karamat, CAE, is President and Chief Executive Officer of PCMA, where he also serves as President of the PCMA Foundation and Publisher of Convene magazine. He leads PCMA’s global vision and growth strategy, advancing the business events industry as a driver of economic, social, and professional impact. Kelly Ricker is Chief Operating Officer of GTIA, the only vendor-neutral, non-profit trade association for the global IT channel, representing more than 2,000 member companies. She oversees education, research, events, and operations, bringing deep expertise in association leadership shaped by senior roles at the American Academy of Neurology and CompTIA.Thanks as well to our sponsors: PCMA, Tourism Economics, Longwoods International, SearchWide Global
What this episode covers
In the debut episode of Love2Lead, Al and Aaron sit down with PCMA President and CEO Sherrif Karamat and PCMA Board Chair Kelly Ricker for a wide-ranging conversation on leadership, growth, and the lessons that shaped their journeys to the top of the business events and tourism industry. Together, they share practical guidance, hard-earned insights, and perspectives on leading organizations through change.Our Guests: Sherrif Karamat, CAE, is President and Chief Executive Officer of PCMA, where he also serves as President of the PCMA Foundation and Publisher of Convene magazine. He leads PCMA’s global vision and growth strategy, advancing the business events industry as a driver of economic, social, and professional impact. Kelly Ricker is Chief Operating Officer of GTIA, the only vendor-neutral, non-profit trade association for the global IT channel, representing more than 2,000 member companies. She oversees education, research, events, and operations, bringing deep expertise in association leadership shaped by senior roles at the American Academy of Neurology and CompTIA.Thanks as well to our sponsors: PCMA, Tourism Economics, Longwoods International, SearchWide Global
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Episode 1: PCMA President/CEO Sherrif Karamat and PCMA Board Chair Kelly Ricker
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