Episode 101: Sydney Wiklund

No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more. About Sydney: Sydney Wiklund is a rising partnerships executive at the intersection of music, technology, and creativity. Currently, she runs Creator Partnerships at Genies – an avatar tech company equipping IP partners, developers, and creators with tools to launch and co-create immersive, intelligent digital experiences. Genies has worked with creators like Paris Hilton, J Balvin, and Migos and partners like Universal Music Group, Warner Music Group as well as the player's associations for the NBA, NFL and MLB. Prior to Genies, Sydney spearheaded label relations and partnerships at The Nations – the largest independent music curation network on YouTube amassing more than 50 million subscribers and 19 billion views. She also was an artist manager for some of the top bass artists in electronic music including NGHTMRE, SLANDER, JOYRYDE, among others. Before this, Sydney held stints at both Buchwald and Creative Artists Agency (CAA). Sydney's passions for mental health and giving back have led her to take on multiple projects including serving as an executive committee member on the City of Hope’s “Future of Hope” Board. Additionally, she produces a music festival, Mycelium, which brings together 300+ awesome humans who prioritize wellness, deep connection, and good music each June.