Episode 103: Zach Seigel-Eisman

No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more. About Zach: Zach Siegal-Eisman is a digital marketing leader with roots in social media and digital activations dating back to high school. While starting, he elevated the social media presence of numerous brands and entertainers, including working with the Syracuse University women's basketball and tennis teams and developing his music discovery site focused on emerging artists.In 2017, Zach's career took off when he joined Artist Network Management, starting as a Junior Manager for Dirty Heads, Sublime with Rome, and Rome Ramirez as a day-to-day manager for a developing country artist. Zach honed his passion for marketing strategy, spearheading Artist Network Management's recording and marketing budgets in their JV label, Five Music Inc., with The Orchard, eventually leading him to a role as Account Manager at the social media agency Crowd Surf in 2019.At Crowd Surf, Zach's leadership shone, quickly earning him promotions to Senior Account Manager and, later, VP of Marketing. He spearheaded 40+ projects, including work for Nickelback, John Fogerty, Jeff Dunham, Warner Chappell Production Music, UMG Catalog, Classic Motown, The Temptations, Eric Clapton, Steve Miller Band, Neil Diamond, Iron Maiden, and more.Earlier this year, Zach launched Amplify Legacy, a marketing consultancy focused on audience growth and digital partnerships. His work with clients like Immediate Family, Songfluencer, Exploration, and others, combined with his business development role at Songfluencer, led him to his most recent position as VP of Digital & Viral Marketing at Big Loud Rock. There, he oversaw artist growth and boosting the digital presence of both upcoming and catalog record releases while focusing on audience engagement and retention for the Big Loud Rock roster which includes HARDY, Jagwar Twin, and more.