Episode 105: Bill Gerdts

No matter where you are in your career, you’ll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.About Bill:An experienced veteran of marketing music across social platforms since the days of MySpace and Vine, Bill has worked music for artists at every major label group - starting in 2012 at Sony Music’s Columbia Records, where he worked digital marketing for artists such as Daft Punk, Jack White, MGMT, and Lil Jon. In 2018, he joined the senior digital team at UMG’s Republic Records, where he was fortunate to work award-winning campaigns for Pearl Jam and Glass Animals, as well as a rising artist named Noah Kahan. In 2021, he joined Warner Music’s social publishing division, leading campaigns and activations for artists ranging from Portugal The Man to Kevin Gates. Bill recently joined WMA as Head of Social, where he oversees the next generation of digital storytellers.