Episode 11 - Scott Griffiths: AI, Icebergs and the Future of Websites

In this episode of The Referral Effect, host Paul Dulieu sits down with Scott Griffiths, founder and director of ESEYO (E-S-E-Y-O), the Brentwood-based website design and digital strategy expert trusted by businesses across the UK. Scott first appeared on Episode 1 to talk about the origins of Essex Business Forum, but this time Paul dives deep into Scott’s entrepreneurial journey, web design expertise and how the digital landscape has transformed over 25 years.  From building early websites to pay his way through university to unexpectedly launching his own company after the Millennium Bug era, Scott shares the twists, turns and lessons that shaped his career. He reveals why well-structured websites matter more than ever, the biggest mistakes business owners still make, and how AI is rapidly reshaping the future of web design – not as a threat, but as a powerful tool when used properly.  Paul and Scott talk candidly about evolving client needs, the hidden “iceberg” of technical optimisation beneath every great site, and why case studies outperform photo galleries every single time. Scott also lifts the lid on some of the strangest client requests he has ever received – including one unforgettable proposal he politely declined. Away from the keyboard, Scott shares insights into life as a scout leader, his love of bonsai trees and his dream of a wilderness escape in Sweden. And, in a festive twist, Scott hints at a mysterious new project connected to his past work… helping Santa deliver letters around the world. Packed with practical advice, personal stories and forward-looking insights, this episode is a must-listen for any business owner thinking about their digital presence – or anyone who simply enjoys a great conversation between two long-standing friends.