Episode 11 - Stop Paying for Wrong Phone Calls: Google Ads Done Right

If you're running Google Ads — or paying someone else to — this episode might save you thousands. In this episode, Dr. Anthony Pellegrino breaks down exactly how he thinks about Google Ads for a scaling chiropractic practice — what actually matters, what's a complete waste of money, and why most agencies quietly bleed you dry while blaming "a bad month." This is not theory. This is in-the-weeds, hands-on, do-it-yourself (or at least audit-your-agency) strategy. We cover: Why Google Ads should be your first paid traffic channel (especially early on) High-intent vs low-intent leads — and why most practices mix them up The single report you should be checking every week (and why almost no one does) How competitors steal your traffic — and how to stop paying for wrong phone calls Broad match vs phrase vs exact match (and when each actually makes sense) How to scale ad spend without destroying cash flow If you want predictable growth, clean numbers, and ads that actually bring in people who want chiropractic — this episode is required listening. No fluff. No vibes. Just systems, math, and accountability.   00:00 Introduction and Overview 00:19 The Importance of Google Ads 00:37 Understanding Key Metrics and Strategies 04:18 Google Ads Campaign Types and Keywords 07:41 Optimizing Your Google Ads 08:48 Monitoring and Adjusting Your Campaigns 14:38 Landing Page Optimization 19:00 Final Thoughts and Recommendations