Episode 11 - Take your LinkedIn Presence to the Next Level

Karen Tisdell, a world-class LinkedIn profile writer, and trainer joined us this week to share her thoughts about maximising the evolving features of LinkedIn for networking, marketing, and more broadly, your continued business growth. "How can professionals effectively network on LinkedIn to build meaningful connections that can lead to marketing opportunities? Are there specific approaches or etiquettes to follow?" "What types of content perform best on LinkedIn for marketing purposes? Can you share some tips on how to create and share content that engages your target audience?" How important is personal branding on LinkedIn, and what steps can individuals take to establish a strong and authentic personal brand attracting marketing opportunities? "What are the best practices for engaging with your LinkedIn network? How can regular interaction with connections enhance marketing efforts and visibility? "LinkedIn offers various features like groups, articles, and events. How can marketers leverage these features to maximise their reach and create marketing opportunities without relying on automation tools?"