Episode 11: Talking to Mark "Ferg" Ferguson about Optiewe and working with farmers

Mark "Ferg" Ferguson is a consultant who works with sheep farmers and breeders in New Zealand and Australia. He is CEO of neXtgen Agri who runs consultants in most places with sheep in New Zealand and Australia. He was involved in the science behind Lifetime Wool, which was very influential in the development of Challenge Sheep - AHDB-funded project that Nerys and Liz worked on. We talk about how their Optiewe programme is being brought to the UK, with Nerys and Liz currently collecting expressions of interest. The programme will launch on the 16th of October. Links mentioned:Link to Optiewe UK expression of interest Link to neXtgen AgriLink to Head Shepherd podcast Link to Lifetime WoolLink to Challenge Sheep Dr Liz Genever is a farmer, consultant and co-founder of Carbon Calling CIC. Dr Nerys Wright is a sheep consultant and technical lead for SCOPS.Podcast Disclaimer:The views and information shared in this podcast are for general guidance only and do not constitute professional advice. The Sheep Geeks make no guarantees about the accuracy or completeness of the content. Always consult your own vet or advisor before making changes to your animal health or farm management practices. Any reliance on the information is at your own risk. The views expressed by guests are their own and do not necessarily reflect those of The Sheep Geeks.