EPISODE · May 7, 2026 · 34 MIN
Episode 11: Webinar Recording: 5 Ways to stop losing Sales to Bad Product Data
from Product Data Weekly · host Ben Adams
In this masterclass episode, Ben and Clare break down five silent leaks costing eCommerce and B2B businesses sales every day through bad product data. Most teams assume fixing product data means a 12-month PIM project signed off by the board, but each of these leaks can be tackled in a week. Drawing from real customer work at Start with Data, Ben and Clare walk through the issues that actually move the needle: inconsistent specs across channels, missing info that kills the mid-sale, competitors outranking you with worse products, listings that neither humans nor AI can read, and the ownership gap that unravels every other fix. They also share the 90-day action plan they use with customers to turn one-off fixes into a proper improvement programme. If product data keeps getting pushed down your roadmap, this episode will challenge how you think about it.Takeaways:90% of buyers drop a purchase when product info is missing or wrongInconsistent product data is a process failure, not a people failureCustomer service teams hold the answers your product pages are missingCompetitors outrank you because Google and AI understand them better, not because they're betterBuyers spend 8 seconds scanning a listing, and AI tools spend zero on unstructured pagesBlank attributes mean invisible products in comparison enginesWithout a single product data owner, every other fix unravels within a yearYou don't need a 12-month PIM project to start; pick one leak and fix it this weekJoin the Product Data Weekly Newsletter here: https://productdataweekly.comCheck out Ben & Clare's agency, Start with Data, here: startwithdata.co.uk
What this episode covers
In this masterclass episode, Ben and Clare break down five silent leaks costing eCommerce and B2B businesses sales every day through bad product data. Most teams assume fixing product data means a 12-month PIM project signed off by the board, but each of these leaks can be tackled in a week. Drawing from real customer work at Start with Data, Ben and Clare walk through the issues that actually move the needle: inconsistent specs across channels, missing info that kills the mid-sale, competitors outranking you with worse products, listings that neither humans nor AI can read, and the ownership gap that unravels every other fix. They also share the 90-day action plan they use with customers to turn one-off fixes into a proper improvement programme. If product data keeps getting pushed down your roadmap, this episode will challenge how you think about it.Takeaways:90% of buyers drop a purchase when product info is missing or wrongInconsistent product data is a process failure, not a people failureCustomer service teams hold the answers your product pages are missingCompetitors outrank you because Google and AI understand them better, not because they're betterBuyers spend 8 seconds scanning a listing, and AI tools spend zero on unstructured pagesBlank attributes mean invisible products in comparison enginesWithout a single product data owner, every other fix unravels within a yearYou don't need a 12-month PIM project to start; pick one leak and fix it this weekJoin the Product Data Weekly Newsletter here: https://productdataweekly.comCheck out Ben & Clare's agency, Start with Data, here: startwithdata.co.uk
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Episode 11: Webinar Recording: 5 Ways to stop losing Sales to Bad Product Data
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