Episode 113: Business-Savvy Marketing: Speaking the Language that Drives Growth in AEC with Ryan Sullivan

In this episode I'm joined by Ryan Sullivan to talk about the essential financial literacy needed for success in the AEC industry. We explore how businesses allocate their funds and listeners will learn about key financial terms such as revenue, expenses, and profit, and we’ll discuss crucial project-level considerations like overhead, utilization, and billable rates. We also explore how this financial knowledge can inform marketing strategies, focusing on pre-bid work, the go/no-go process, and the importance of ROI. By the end of the episode, you'll have a clearer understanding of how to allocate a percentage of revenue toward effective marketing efforts. About Ryan: Ryan Sullivan, PE is the founder and lead financial planner of Off the Beaten Path Financial. Starting his career as a mechanical engineer, he built an engineering department from the ground up before starting his financial planning firm. His focus is on helping architects and engineers build, grow, and use their wealth to accomplish their biggest dreams. He believes cash flow is the foundation of a strong financial position and helps his clients make sure their money is aligned with their values by building systems that provide peace of mind, financial clarity, and ultimately better decision making. With a precision-driven approach, Ryan blends engineering rigor with calculated risk-taking, ensuring stability while empowering clients to confidently pursue financial abundance. Links: https://www.linkedin.com/in/ryan-sullivan-pe/ https://www.obpfinancial.com/