Episode 12: Holiday & End-of-Year Planning

In this episode, we investigate “Holiday Preparation & End-of-Year Planning” and focus on how you can create effective holiday marketing campaigns, as well as ways to finish the year strong and start the new year off right.The holiday and end-of-year period are changing and look different to businesses and consumers. More holiday shopping is moving online creating a hybrid holiday experience, split between online and in-store shopping. Consumers expect positive customer experiences, and businesses must adapt the processes and prepare to deliver the experience in both places.We’ll work to understand:Best practices for holiday preparation and campaigns that have a positive impact on your businessWhen you should start preparing for the holidaysThe end-of-year activities that have the biggest impact on your businessHoliday strategies for businesses that aren’t ecommerceHow you can carry the momentum of the holidays into the new yearCommon mistakes to avoid when approaching the holiday season and end-of-yearYou’ll hear from Jovana & Milena Vujnic, Brandon Kirkland, and John Jansch:Jovana & Milena manage Bumper Leads — a marketing automation agency based in Melbourne that helps businesses of all shapes and sizes simplify and automate their sales and marketing systems, to save them time and money.Brandon is the founder and chief strategist of EpicShops, a digital agency that helps businesses sell more online through web design, and improving the digital customer experience.John Jantsch is an author, speaker, and marketing consultant who specializes in assisting small businesses. He is the author of Duct Tape Marketing, The Referral Engine, and The Commitment Engine.Connect with ActiveCampaign on social!LinkedIn: https://www.linkedin.com/company/activecampaign-inc-Instagram: https://www.instagram.com/activecampaignFacebook: https://www.facebook.com/activecampaign/Twitter: https://twitter.com/ActiveCampaign