Episode 12: Moving Beyond Rhetoric: How Branding and Capitalism Shaped Autism as We Know It

Dr. Alicia A. Broderick, Professor of Education In this thought-provoking episode, I sit down with Dr. Alicia A. Broderick to unpack how branding, capitalism, and cultural narratives have shaped our modern understanding of autism. Dr. Broderick, a professor of education and a leading voice in critical disability studies, challenges us to reconsider how autism has been constructed in public discourse—and who benefits from those constructions. We explore why it's vital to move beyond surface-level inclusion rhetoric and start asking deeper questions about the systems we're participating in. What if autism isn’t a “problem” to be solved but a neurotype to be understood? What if the way we talk about autism is more about marketing than truth? This conversation is equal parts grounding and radical, rooted in academic rigor but fully accessible to anyone willing to reexamine their assumptions. Whether you're a parent, educator, practitioner, or just someone curious about how narratives shape lived experience—this episode will leave you with more questions, and the courage to start asking them. The Autism Industrial Complex Raising Awareness of the AIC